A design approach that ties user-centred thinking to measurable commercial outcomes across web and campaign experiences.
Role
UX design, research & performance measurement
Timeline
2022 — 2026
Tools
FigmaGA4Looker StudioHotjar
About the project
Design decisions were being made on opinion. I introduced a simple loop: understand the user, design the journey, measure the number, iterate — so every layout, page and campaign change could be judged on business impact.
The result is a repeatable way of working where research and analytics shape the design, and each release is scored against conversion, engagement and revenue signals.
