ChatGPT (Web)
15%
Visibility Score
- Tracked Questions
- 20
- Mentions
- 3
Top Mentioned Query
Where to find trusted veterinary supply companies in Birmingham?
Position 10 / 11
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AI Visibility LAB
AI Search Strategy | SEO - AEO - GEO
A data-driven initiative to improve brand visibility across AI search platforms (ChatGPT, Google's AI Overviews, Perplexity, and Gemini) while strengthening traditional SEO performance, and being cited by AEO/GEO.
- Role
- Digital/Web Experience Specialist
- Timeline
- January 2026 - Currently on-going
- Platforms
- ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, Canva
- My Focus
- Strategy, Research, UX/CX, Iteration, Measurement, AI Visibility Optimization
Verified results at a glance
- AI Referral Sessions
+210
+133%
vs Week 1
- AI Citation Frequency
+18%
+50%
vs Week 1 - Jan 2026
- Keywords Ranking Top 1 - 3
+34
+61.9%
vs Week 1 - Jan 2026
- Schema Coverage on Priority Pages
+42%
+40%
vs Week 1 - Jan 2026
- CTA Clicks Rate
+3.4%
+13.3%
vs Week 1
The Challenge
AI search is changing how users discover and trust information. My goal was to make vetordering.com a recognized, cited and trusted source across AI platforms while improving overall search performance and content discoverability.
Objectives
- Increase visibility in AI search and generative engines
- Strengthen E-E-A-T signals and topical authority
- Optimise content for AI understanding and citation
- Improve structured data and machine readability
- Measure performance and iterate continuously
Measure what matters, optimise relentlessly, and design for the future of search.”
AI Visibility is the new search visibility.
From insight to strategy
A structured approach combining research, experimentation and data to build a repeatable AI visibility system.
- 01
RESEARCH & DISCOVERY
Analysed current visibility, competitors, content gaps and AI behaviour.
- 02
STRATEGY & PLANNING
Defined focus areas, content strategy, schema and optimisation roadmap.
- 03
IMPLEMENTATION
Optimised content, schema, structure and technical signals.
- 04
MEASUREMENT & TESTING
Tracked performance across AI platforms and search engines.
- 05
ITERATE & IMPROVE
Refined content and strategy based on data and AI feedback loops.
AI Visibility Framework
SEO
Search Engine Optimisation
AEO
Answer Engine Optimisation
GEO
Generative Engine Optimisation
LLMO
Large Language Model Optimisation
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness
MEASURE
Monitor, Analyse & Improve
Key Experiments
- AI crawler accessibility (robots, llms.txt, CDN)
- Answer-first content & direct-answer formatting
- Structured data & entity optimisation
- Topical authority clusters & content depth
- AI citation tracking across platforms
- A/B testing for content & CTR improvement
- Weekly analysis & iterative optimisation
Tools & Platforms
- Google Search Console
- Bing Webmaster Tools
- Ubersuggest
- SEMRUSH
- ChatGPT
- Perplexity
- Schema.org
- Google Analytics 4
Board-Grade 90-Day
SEO & AI Visibility
Growth Strategy
A strategic programme to raise search, answer and generative AI visibility and drive measurable growth.
Austin Enukei
Web Designer | Digital Experience Specialist
27 | January 2026
Hypothesis: If we create clear, authoritative, well-structured content and make it easy for AI to understand and trust, we will increase our chances of being cited and recommended by AI engines.
AI Visibility Lab Demo Login
User: ai-visibilitylab@proton.me
PW: Welcome123
External AI visibility evidence
(15 June 2026)
Gemini
15%
Visibility Score
- Tracked Questions
- 20
- Mentions
- 3
Top Mentioned Query
Does Veenak Veterinary Supplies offer medical devices for animal care?
Position 1 / 5
Perplexity
20%
Visibility Score
- Tracked Questions
- 20
- Mentions
- 4
Top Mentioned Query
Does Veenak Veterinary Supplies offer medical devices for animal care?
Position 5 / 8
Programme performance over time (Week 1 → Week 6)
- Keywords Top 1–3
- Non-brand Organic Clicks
- AI Citation Frequency (%)
- AI-Referral Sessions
| Metric | Week 1 | Week 6 | Change |
|---|---|---|---|
| Keywords Top 1–3 | 21 | 34 | +61.9% |
| Non-brand Organic Clicks | 7,100 | 8,420 | +18.6% |
| AI Citation Frequency (%) | 12% | 18% | +50% |
| AI-Referral Sessions | 90 | 210 | +133.3% |
Key Learnings
High-quality, intent-focused content wins.
Structured data helps AI easily understand and extract.
Topical authority and internal linking hubs build depth.
Strong trust signals and E-E-A-T drive citations.
Continuous measurement leads to continuous gain.
What I Did
- Content rewritten for clarity, intent and entity coverage
- FAQ and How-to sections to capture question-based queries
- Schema markup (Article, FAQ, HowTo, Organization, Product)
- Internal linking hub strategy for topical clusters
- Author bios, trust signals and sources to strengthen E-E-A-T
- AI platform testing: ChatGPT, Perplexity, Gemini, Copilot
- Measurement cadence: weekly tracking and optimisation
Next Steps
- Increase video & multimedia content
- Build more topic clusters
- Automate monitoring
- Enhance entity coverage
- Expand digital PR & partnerships