FlippingBook · Adobe · Canva
87-page Interactive
Digital Catalogue
Veenak Veterinary Supplies digital catalogue transformation — traditional product material turned into an accessible, measurable digital product experience.
17,700+
Total Catalogue Views
9,400+
Views in the Last 12 Months
3,400+
Unique Visitors
90.3%
Desktop Usage
Embedded CTAs
Measurable Engagement
About the project
The sales team relied on a heavy static PDF that was slow to share, difficult to track and quickly out of date.
I designed and produced an 87-page interactive digital catalogue with clickable navigation, searchable product sections and embedded enquiry CTAs throughout.
Layout, illustration and photo retouching were produced in Adobe and Canva, then assembled into a responsive flipbook that works on desktop and mobile and can be shared as a single link by the sales team.
Key outcomes
17,700+
Total catalogue views
9,400+
Views in the last 12 months
3,400+
Unique visitors
87
Pages designed
Key design & content features
- 87-page interactive, page-turning catalogue
- Category-based navigation and table of contents
- In-catalogue search to locate products quickly
- Product imagery, specifications and product IDs
- Embedded CTAs for enquiry and registration
- Shareable as a single link across desktop and mobile
- Measurable engagement through view analytics
Catalogue screenshots
The evolution
From PDF to digital experience
The catalogue moved from a static, hard-to-navigate PDF to an interactive product experience that is searchable, shareable and kept up to date.
Before: PDF catalogue
After: digital catalogue
Results & impact
17,700+
Total catalogue views
9,400+
Views in the last 12 months
3,400+
Unique visitors
90.3%
Desktop usage
87
Pages designed
Information architecture
A clear structure across eleven product areas
User journey
Discover to return, in seven steps
Discover
User finds the catalogue through Veenak's website, email or referral.
Browse
User explores relevant product categories.
Find
User uses the catalogue navigation and search to locate relevant products.
Evaluate
User reviews product information, imagery and specifications.
Identify
User identifies the appropriate product, size, variant or product ID.
Take Action
User registers, makes an enquiry, requests information or proceeds towards ordering.
Return
Catalogue becomes a reusable reference resource.
Project impact
- Traditional product material became an accessible digital product experience.
- A single shareable link replaced a heavy static PDF for the sales team.
- Engagement is measurable, with views and visitors tracked over time.
- Embedded CTAs connect browsing directly to enquiry and registration.
View the live catalogue
Explore the full 87-page interactive catalogue exactly as customers see it, on desktop or mobile.